The Challenge

It’s a truly iconic brand that’s stitched into the very fabric of Americana. But for being so influential, so far-reaching,
their mission is decidedly simple: to refresh the world.

We teamed with Coca-Cola to develop digital shopper marketing strategies and in-depth Experience Plans for various
global CPG digital merchandising initiatives involving sub-labels like Coke and Sprite. The final work was smart,
innovative — and yes, refreshing.